Define the primary intent
Decide what the page is supposed to do before writing or editing anything.
On-page SEO isn’t about stuffing keywords—it’s about clarity. This guide explains how titles, headings, and search intent work together to help search engines understand your pages and help users decide to click, stay, and convert.
Search engines rank pages that best satisfy intent—not pages with the most keywords. Before you touch titles or headings, you need to understand what the searcher is actually trying to accomplish.
Rule: if your page intent doesn’t match the query intent, on-page tweaks won’t fix it.
Title tags tell search engines what the page is about—and tell users whether it’s worth clicking. They are one of the highest-impact on-page elements.
Tip: a good title improves CTR even if rankings don’t change.
Headings help search engines understand content structure and help users scan the page. They should outline the content logically—not act as styling hooks.
Think of headings as an outline someone could read to understand the page without reading every paragraph.
Strong on-page SEO happens when everything points in the same direction.
Decide what the page is supposed to do before writing or editing anything.
Capture the core topic and intent in one clear line.
The H1 should deliver on what the title implies—no bait and switch.
Each section should answer a real follow-up question related to the main topic.
WordPress sites often create accidental SEO issues through templates and archives.
Common issue: multiple H1s created by themes or page builders.
If your pages aren’t ranking—or they rank but don’t convert—the issue is often intent alignment and structure. I can audit titles, headings, and page intent across your WordPress site and help realign pages for better visibility and performance.