Analytics + events
Implement tracking that reflects how your site actually drives business outcomes—beyond pageviews.
- GA4 event plan (what to track and why)
- Conversion setup and funnel definitions
- Form, CTA, scroll, and engagement events
Make your website easier to measure, improve, and scale. I help teams implement clean analytics and event tracking, support CRO and testing, and connect WordPress sites to CRM and automation (HubSpot-style) so marketing can move faster with better data.
A website isn’t finished when it launches—it’s finished when it can be measured and improved. Most marketing teams struggle because tracking is unclear, forms aren’t routed correctly, attribution is muddy, and tools aren’t integrated. Marketing enablement is the layer that makes the site operational.
Goal: better decisions, less guesswork, and fewer “we don’t know what worked” conversations.
Implement tracking that reflects how your site actually drives business outcomes—beyond pageviews.
Improve conversion rates through structured testing, better page structure, and friction reduction—especially on high-traffic pages and landing pages.
Connect WordPress forms and site activity to CRM workflows so leads are routed, enriched, and followed up consistently.
Campaign pages built with measurement in mind—so you can answer what worked and scale what’s effective.
Events and conversions defined around real actions and real outcomes.
Less noise, more signal—so your team knows what to invest in next.
Lead routing, notifications, enrichment, and segmentation support.
Define the business outcomes and the signals that prove progress.
Map key interactions (CTAs, forms, scroll depth, funnels) and implement tracking cleanly.
Connect submissions and signals to CRM records and workflows (HubSpot-style).
Improve key pages and run structured tests to reduce friction and improve conversion.
Build a cadence for reviewing outcomes and turning insights into action.
If you want to track what matters, improve conversions, and connect your site to CRM workflows without messy integrations, share what you’re trying to measure and I’ll outline a clean setup.
Marketing sites that don’t just look good—they perform.
I help teams turn WordPress/Elementor websites into measurable growth engines with clean analytics, conversion optimization, CRM automation, and campaign-ready builds.
Best for:
Marketing teams and service businesses that want better leads, clearer attribution, and faster campaign execution.
Primary CTA: Book a Call / Start a Project
Secondary CTA: View Marketing Enablement Case Studies
Most marketing friction happens between tools: the site doesn’t track correctly, CRM data is messy, conversions are unclear, and campaigns take too long to ship. I fix those gaps.
Core capabilities:
Analytics + event tracking
CRO and A/B testing support
CRM integration + automation (HubSpot-style stacks)
Campaign and landing page buildouts
I set up analytics so you can trust your numbers and make real decisions.
What this includes:
GA4 setup and configuration (or cleanup if it’s already running)
Event tracking plan aligned to your funnel
Implementation of key events:
Form starts/submits
CTA clicks
Video engagement
Scroll depth
Navigation paths
Downloads
Ecommerce/booking events (if relevant)
Tag Manager structure (organized, not chaotic)
Conversion definitions and reporting alignment
Lightweight dashboards if needed
Outcomes:
Accurate attribution
Clear visibility into drop-offs
Better campaign ROI measurement
Confidence in what to optimize next
I help you prioritize the biggest wins and set up tests that are actually measurable.
What this includes:
Funnel + page-level conversion review
Heatmap/session replay interpretation (Hotjar/Clarity style)
Hypothesis-driven test planning
Page variants built in Elementor
A/B testing setup (tool-agnostic)
Post-test analysis and next-step recommendations
Common CRO improvements:
Clearer hierarchy and messaging
Better CTA placement and wording
Reduced form friction
Faster pages and cleaner mobile UX
Trust signals added where users hesitate
“Intent-matched” landing pages for ads/SEO
Outcomes:
Higher lead or purchase rate from existing traffic
Better performance on paid campaigns
Faster learning loops for your team
I connect WordPress/Elementor to CRM pipelines so leads are captured cleanly, enriched automatically, and routed to the right place.
What this includes:
HubSpot (or CRM equivalent) integration via forms/API
Field mapping and data normalization
Lead enrichment and preference capture
Lifecycle + pipeline automation triggers
Email/workflow automation setup
Consent/GDPR-friendly tracking patterns
Debugging and reliability fixes for existing setups
Typical automations:
Route leads based on service/industry/location
Score leads based on behavior (pages viewed, assets downloaded)
Trigger nurture sequences from on-site actions
Sync user preferences between site and CRM
Notify sales or account teams instantly with context
Outcomes:
Fewer lost leads
Cleaner data for segmentation
Faster follow-up
Better personalization across the funnel
I design/build campaign pages and supporting site updates so marketing can move quickly.
What this includes:
Landing pages built for a specific channel/intent
Reusable Elementor sections for campaign velocity
Tracking baked in from day one
Variant pages for testing
Integration with CRM workflows
SEO support for evergreen campaigns (if relevant)
Use cases:
Paid search/social campaigns
Lead magnets and gated content
Webinar/event funnels
Product/service launches
Local service growth pages (Atlanta or multi-location)
Outcomes:
Faster time-to-launch
Cleaner attribution
Better conversion rates
Campaign assets that don’t rot after 30 days
Goals & funnel mapping
What counts as success? Which actions matter most?
Tracking + system audit
Review analytics, CRM plumbing, and current campaign flow.
Implementation sprint
Fix tracking, build pages, wire automations.
Optimization loop
Measure → test → refine → repeat.
Depending on your business, success might be:
Higher conversion rate on key pages
Cleaner lead data in HubSpot
Better segmentation and personalization
Clear ROI reporting for campaigns
Faster campaign iteration
Fewer tracking blind spots
Enablement Sprint (2–4 weeks)
Best for getting tracking + CRM + one campaign funnel dialed in.
Monthly Growth Retainer
Best for steady CRO, new campaigns, and ongoing automation.
Campaign Packages
Best for launch windows with multiple landing pages and tests.
Can you work with our existing analytics setup?
Yes. I often clean up and rebuild tracking plans that became unreliable over time.
Do you need access to HubSpot?
For full automation work, yes. If you can’t share access, I can provide implementation docs for your team.
What if we don’t use HubSpot?
No problem. The same patterns apply to most CRMs and marketing automation tools.
Will this slow down our Elementor site?
Only if tracking is implemented poorly. I’m careful about script load, event efficiency, and Core Web Vitals impact.
Want marketing infrastructure that makes growth easier, not harder?
Send me your current setup and goals. I’ll recommend the highest-impact fixes and a clean path forward.
CTA button: Book a Call / Start a Project
Secondary: View Marketing Enablement Case Studies