SEO that starts with a solid technical foundation. I help marketing sites improve crawlability, indexation, structure, and performance—then align content and on-page signals to match search intent and convert.
Sustainable SEO is mostly fundamentals: technical clarity, page intent, clean structure, and content that answers real questions. If the site is slow, confusing, or bloated with low-value pages, SEO efforts get diluted.
Goal: fewer “quick wins,” more compounding improvements that make the whole site perform better.
A focused audit that identifies what’s limiting visibility and what to fix first—crawl, indexation, structure, performance, and on-page gaps.
Improve how pages map to intent and how the site communicates topics. This is where rankings often unlock without writing “more content.”
Speed improvements based on real-user experience: LCP, CLS, and INP. Especially important for mobile traffic and conversion rate.
Build content that matches how people search—supported by structured data and consistent templates that help search engines interpret your site.
Clear list of fixes and improvements, ordered by impact and effort.
Recommendations tied to templates, page types, and real site structure—not generic SEO advice.
Defined metrics and checkpoints (Search Console, CWV, conversions) to confirm what’s working.
Define targets: visibility, lead quality, conversions, local goals (Atlanta), and priority pages.
Identify constraints and opportunities across technical SEO, on-page, CWV, and structure.
Prioritize the work that unlocks everything else (indexation, duplicates, templates, performance).
Apply fixes, update templates, improve internal linking, and align key pages to intent.
Monitor results, adjust priorities, and build ongoing improvements that compound.
If you want clearer rankings, better-qualified traffic, and pages that convert, the fastest path is usually a technical + intent cleanup first. Share your site goals and I’ll outline what to fix now versus what can wait.
Search Engine Optimization that’s built into the site—not bolted on later.
I help businesses grow qualified organic traffic with a blend of technical SEO, on-page strategy, content architecture, and performance tuning. The goal isn’t rankings for their own sake—it’s traffic that converts.
Best for:
Businesses and marketing teams who want reliable organic growth and a site that search engines and users both love.
Primary CTA: Book a Call / Start a Project
Secondary CTA: View SEO Case Studies
SEO works best when strategy and implementation happen together. I handle both: the plan and the code/structure changes that make it real.
Core capabilities:
Full technical + content audits
On-page optimization and information architecture
Core Web Vitals / speed tuning for SEO impact
Content strategy, topic clustering, and schema markup
Audits give you a prioritized roadmap, not a 60-page PDF that sits in a folder.
What I review:
Crawlability & indexation (robots, sitemaps, coverage issues)
Site architecture + internal linking depth
Duplicate/thin content and cannibalization risks
Metadata quality (titles, descriptions, Open Graph)
Redirect chains, broken links, orphan pages
Structured data / schema opportunities
Performance signals impacting rankings (CWV, mobile UX)
Competitor gaps and SERP intent alignment
What you get:
Clear list of issues, ranked by impact/effort
“Fix first” sprint plan (1–3 weeks)
Medium-term growth plan (content + structure)
Quick wins you can implement immediately
Use cases:
Traffic plateauing or declining
New site launches or rebuilds
Migrations with SEO risk
“We’ve done SEO before but nothing stuck”
This is where rankings turn into leads: correct intent, clean structure, and pages that deserve to win.
On-page work includes:
Keyword + intent mapping to existing pages
Title/H1/H2 hierarchy cleanup
Meta descriptions written for CTR
Content tuning for completeness + clarity
Image SEO (alt, compression, relevance)
Link equity improvements via internal linking
Canonicals and indexation control
Structural work includes:
Re-organizing site architecture for topical strength
Creating content hubs / pillar-cluster systems
Taxonomy cleanup (categories/tags/CPT structures)
Navigation and URL strategy improvements
Outcomes you can expect:
Better relevance per page
Fewer competing pages
Stronger rankings across whole topic areas
Improved conversions from organic traffic
CWV improvements help rankings and user behavior (bounce, engagement, conversions). I tune performance at the real causes, not just surface scores.
What I optimize:
LCP improvements (render path, critical CSS, media)
CLS fixes (layout stability, font/image handling)
INP / interaction latency fixes (JS weight, event handling)
Asset pipeline (minify, defer, split, lazy-load)
Caching/CDN and server response tuning
Plugin / theme bloat audits (WordPress-specific)
Deliverables:
Before/after CWV + Lighthouse reporting
Specific fixes implemented or handed off
Sustainable performance setup (so it stays fast)
I design content systems that scale with your business and make ranking easier over time.
Content strategy includes:
Topic research & clustering (what to own vs. support)
Pillar/cluster planning with internal link maps
Content briefs for writers or in-house teams
Refresh plans for old pages (often the fastest gains)
SERP feature targeting (snippets, PAA, local packs)
Schema / structured data includes:
Article, FAQ, HowTo, Product, Organization, LocalBusiness, etc.
Custom schema for CPTs and ACF fields (WordPress friendly)
Validation + monitoring to avoid markup drift
Why schema matters:
Better understanding by search engines
Eligibility for rich results
Stronger topical signals
Higher CTR even before rank changes
Discovery & goals
What matters most: leads, ecommerce revenue, visibility in specific topics, local growth, etc.
Audit & roadmap
Technical + content findings with a prioritized plan.
Implementation
I fix issues directly (best), or partner with your dev team.
Content & authority buildout
Shipping clusters, improving internal links, and expanding topical coverage.
Measure & iterate
SEO is compounding—monthly tuning keeps growth steady.
Depending on your business, success might be:
Increased qualified organic traffic
More leads or purchases per visit
Better rankings in high-intent queries
Stronger visibility across an entire topic category
Higher CTR from improved snippets/metadata
Faster site that converts better
Audit + Implementation Sprint
Best if you want a fast cleanup and a clear growth base.
Monthly SEO Retainer
Best for ongoing content + technical progress.
Launch / Migration SEO Support
Best for new sites or platform moves where rankings matter.
Do you only do technical SEO?
No. Technical SEO is the foundation, but I also handle content architecture and on-page work so rankings translate to growth.
Can you work with our writers or agency?
Yes. I can provide briefs, cluster plans, and review cycles while you produce content.
How long does SEO take to show results?
It depends on competition and current site health. Quick wins often show movement in weeks; compounding gains take a few months.
Do you do local SEO?
Yes—especially for service businesses where map visibility and local intent matter.
Want SEO that’s grounded in real implementation and measurable growth?
Tell me what you’re trying to rank for and what’s not working. I’ll map the most efficient path forward.
CTA button: Book a Call / Start a Project
Secondary: See SEO Case Studies