Use case studies, not a gallery. Each entry:

• Client + context

• Goal

• What you did (scope)

• Outcomes (numbers if possible)

• Screens / before-after

• Tools/stack

• Testimonial (if available)

Filterable categories helpful here:

• Build type: WordPress / Plugin / Redesign / SEO

• Industry: local biz, SaaS, ecommerce, nonprofit, etc.

• Outcome: speed, rankings, conversions, automation